The Google core update favors original content that benefits users through its content rather than appealing to their eyes.
The world giant Google had already embarked on the path of “ improving user experience ”. It continues this journey at full speed with the brand new Google core update. On August 15 , the company introduced a brand new core update to users. This update supports original content that benefits users with its content rather than appealing to their eyes . Therefore, it seems that artificial intelligence content produced for ranking and filling the website will also be in the background in the future . Let’s take a closer look at the Google Core update .
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Useful Content In / Artificial Intelligence Out!
In recent times, publishers such as Retro Dodo and HouseFresh have stated that they have fallen in ranking due to the algorithm update. In fact, publishers have accused the Core update of attempting to kill independent publishers. These serious accusations made quite a splash at the time, leading to fierce competition between companies and publishers.
Publishers complained that the core update only highlighted content produced for ranking purposes. They even stated that useful content was not ranked higher, but was left behind . The criticisms made about traffic must have been taken into account by the algorithm, as the new Google core update was designed to “ highlight useful content .”
In order to keep useful content at the forefront in its relevant article, the company has pushed the content that cares about ranking to the background . Therefore, it seems that in the future, content published only to improve site competition without providing any benefit to users will fall to the back. Google emphasized that such developments will continue in the core update. It added statements to the guide that other updates will also support useful content .
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What Will Happen to Artificial Intelligence Content?
Nowadays, we can use the blessings of artificial intelligence to produce a text quickly . The texts produced by artificial intelligence language engines such as ChatGPT and Gemini , although they produce accurate content, may be lacking in terms of usefulness. The company has also made a special update to make the artificial intelligence content that meets the users more useful .
In line with the update, it seems that only content produced by artificial intelligence and not supported by human hands will be perceived as “ harmful ” and will fall to the bottom ranks. Especially with the Google core update supported over time, it seems that human-produced content will outpace artificial intelligence productions. We will watch and see what will happen over time.
